How Artificial Intelligence is Transforming Packaging, Formulation, and Finished Product Solutions.
In the ever-evolving beauty industry, innovation is the key to staying ahead. At Element Beauty Group, we’ve always embraced cutting-edge technology to deliver world-class solutions for our clients. Now, with the rise of artificial intelligence (AI), we’re taking our innovation process to new heights. By integrating AI into our development pipeline, we’re revolutionizing how we design packaging, create formulations, and bring finished products to market—faster, smarter, and more aligned with consumer demands.

The beauty industry has always been a space where creativity and innovation collide, offering solutions that elevate both function and aesthetics. At Element Beauty Group, our mission goes beyond innovation—we aim to create sustainable, timeless solutions that meet the demands of a conscious and ever-changing world. One such example is our work with MOB Beauty on their groundbreaking refillable mascara, a product that not only redefines beauty packaging but sets a new standard for environmental responsibility.

Following a year-long development process, Element Beauty Group and Caliray - californian beauty unfiltered - are proud to announce the launch of a cosmetics tube made of captured carbon, a world first in the industry.

Element Materials Sciences, the branch dedicated to sustainable R&D of Element Group USA, is releasing a new biopolymer called E-PHA, sourced from bio-fermentation, compatible with cosmetics applications replacing ABS, PE or PP.

Element Beauty Group is harnessing the power of AI to design Better, Faster, and More Efficiently.

Looking at materials, what science can bring to improve the sustainability aspect of beauty packaging? Why and how do we need to develop the next generation of earth-friendly packaging? It’s all about preserving beauty while ensuring a safe future for our planet....

Introducing CO2 Captured: Enabling Brands and Consumers to Recognize Products Made from Carbon Capture and Utilization

Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.

Element Packaging is partnering with Oco to develop the next generation of sustainable packaging. They are using plastic waste and incorporating a patented additive that has permanently captured greenhouse gas emissions.

With many of the industry’s current endeavors to reduce plastic underway, Element and Oco have taken their mission a step further, partnering on captured carbon packaging, ready for market, which works with the recycling system’s current handicaps, rather than against it.

The New MOB beauty palette design manufactured by Element Beauty Group won a Wood Pencil award in the Packaging Design category for Materials (2021). 

MOB, created in 2021 by Victor Casale and Frank Toskan - former founders of MAC cosmetics, is on a mission to bring more sustainable solutions to the make-up segment with versatile yet eco-friendly beauty products. Especially clean formula and sustainable packaging.

How to develop Packaging for Beauty and Personal Care Products: A Sustainable Shift for the Future

As the beauty and personal care industry evolves, sustainability is still at the forefront of innovation. Consumers are increasingly conscious of the environmental impact of the products they use, and brands are responding by adopting eco-friendly packaging solutions. A few years ago, Element Beauty Group developed an ingenuous paperboard packaging for a deodorant for a global personal care brand. This was an excellent opportunity to engage the consumer into a more sustainable lifestyle while ensuring optimum product experience.